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The Simple Way to Write Blog Posts That Attract Clients

Let’s be honest. You don’t just want to write another blog post. You want people to share it, talk about it, and maybe even message you saying, “This is exactly what I needed.”

Going viral isn’t just about luck. It’s about knowing what grabs attention, keeps people reading, and makes them want to hit that share button.

Here’s how you can write blog posts that spread naturally and actually work for your business.

1. Start With an Idea That’s Worth Reading

If your idea isn’t interesting, nobody’s going to finish reading, let alone share it.

So, how do you find ideas people care about?

  • Pay attention to what people complain about or celebrate at work.
  • Look at common mistakes they make.
  • Share quick wins, hot takes, or even fun facts they’ll want to repeat later.

If you write for business, your ideas should always tie back to problems your audience wants solved. If you’re stuck, check out these quick ways to come up with content.

Still wondering if blogging even pays off? Here are the benefits of blogging for your business.

Pro tip: Before you commit to an idea, run it through tools like Google Trends or AnswerThePublic. You’ll see if people are actually searching for it and how they phrase their questions. That way, you’re not just guessing what your audience wants.

2. Your Headline Needs to Stop the Scroll

Your headline is the movie trailer for your post. If it’s boring, people won’t click.

A good headline promises value, sparks curiosity, or triggers emotion.

Need help? Try these tips on writing headlines that get clicks.

Pro tip: Test your headlines. Share a few variations in a LinkedIn post or email subject lines and see which one performs better. That real-world feedback helps you choose the strongest version before you publish.

3. Make Your Opening Impossible to Ignore

Imagine someone scrolling on their phone at a red light. You have five seconds before they move on.

That first line has to grab attention. Start with:

  • A bold opinion
  • A short, relatable story
  • A question they can’t help but answer in their head

If your opener feels flat, people will bounce before the good stuff.

Pro tip: Use the “bridge” method. Start with something relatable (“You know that feeling when…”) then bridge it into your topic. It creates instant connection and curiosity.

4. Write Like You Talk

Nobody shares a post that sounds like a textbook. People share posts that sound like a person wrote them.

Use short sentences. Ask questions. Don’t be afraid to add humor or a little personality. But don’t confuse casual writing with sloppy writing. Simple, clear words win. Also, watch out for common blogging mistakes.

Pro tip: Read your draft out loud. If you stumble, your readers will too. Rewrite until it flows like a natural conversation.

5. Tell Stories People Remember

Readers connect to people, not statistics.

Instead of just saying “Customer service matters,” tell a quick story:

A bakery once sent free cookies to a customer who’d had a rough day. That customer came back with five friends the next week. Stories like that stick. Here’s how to add stories to your writing.

Pro tip: Not every story has to be your own. You can borrow stories from industry news, famous brands, or even anonymous customer feedback. Just give credit where needed and tie the lesson back to your point.

6. Make It Easy to Follow

Walls of text scare readers away. Break your post into:

  • Subheadings
  • Bullet points
  • Short paragraphs

If you’re writing longer posts, check out this guide on structuring a series of blog posts.

Pro tip: Add “signposts” inside your text. Phrases like “Here’s the catch,” “The bottom line is,” or “Let’s break it down” help guide readers through and keep them engaged.

7. Give Readers Something They’ll Want to Share

People often share one standout thing from a post: a quote, a clever comparison, or a quick win.

Examples:

  • Compare SEO to gardening.
  • Share a cheat sheet.
  • Drop a bold opinion.

Your readers should think, “I need to show this to someone.”

Pro tip: Use visuals to make shareable nuggets pop. Pull quotes, infographics, or screenshots often get shared more than plain text. Even a simple Canva graphic can multiply your post’s reach.

8. Don’t Skip SEO

Social shares are great, but you also want people to find your post when they search.

Add keywords naturally, write strong meta descriptions, and use internal links. Start with SEO basics for business blogging. And don’t miss these meta description copywriting tips.

Pro tip: Think beyond Google. Your readers might also search YouTube, Pinterest, or LinkedIn. Repurpose your post in those formats and optimize for their search engines too.

9. Use Internal Links to Keep Readers Around

Internal links don’t just help with SEO, they keep people exploring your site.

For example:

Want the full picture? See this guide on internal linking for SEO.

Pro tip: Use “next step” linking. At the end of each post, guide readers to a natural follow-up. For example, from “How to Write a Blog Post” → “How to Promote It.” It feels helpful, not forced.

10. Share Your Post Like It’s Worth Something

Don’t just hit publish and hope people find it.

  • Post it on social media.
  • Send it to your email list.
  • Turn it into bite-sized posts for LinkedIn, Pinterest, or other platforms.

Here’s how to repurpose blog content. For LinkedIn specifically, try these tips for growing blog traffic.

Pro tip: Don’t be shy about re-sharing. Most of your audience won’t see a post the first time. Schedule multiple shares over weeks or months, each with a fresh angle.

Ready to Write Posts People Actually Share?

Blog posts that spread aren’t accidents. They’re built with strong ideas, clear writing, and smart promotion.

If you’re tired of writing blogs that sit unread, I can help. I write posts that get found, get read, and get shared.


Need help? Here’s how to hire a blog writer.