Frosini Vasiadi

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7th May 2025

The Easy Way to Feature Experts on Your Blog

Interviews and expert roundups are like adding fresh voices to your blog table. They bring in new perspectives, help build authority, and can lead to shares from people with their own followings. But if you want this strategy to work for your business blog, you need more than just a few good questions. You need the right process.

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5th May 2025

Blogging for Lead Generation: How to Capture More Clients

If your blog isn’t helping you get new clients, you’re probably wondering what’s going wrong. The good news? It’s fixable. Many business owners blog, but not all of them blog strategically. You can write incredible posts and still have zero leads if your blog doesn’t guide readers to take action. Here’s a full guide on how to fix that without jargon, guesswork, or fluff.

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28th April 2025

How to Make Your Blog Bring in Real Money

Turning casual readers into loyal clients isn’t about trickery. It’s about giving them good reasons to trust you, showing them you understand what they need, and making it easy for them to take action. Let’s talk about how you can make that happen.

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24th April 2025

Writing Blog Posts That People Love to Share

In this guide, you’ll learn exactly how to write blog posts that have the potential to go viral without using fluffy tactics or chasing trends that die by next Tuesday.

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22nd April 2025

A Practical Guide to Pinterest for Business Blogging

If you're a business owner looking to bring more visitors to your blog, Pinterest can be a powerful tool. With its visual appeal and search engine capabilities, Pinterest helps users discover new content daily. This guide will walk you through using Pinterest to increase your blog traffic effectively.

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16th April 2025

Get More Blog Readers with LinkedIn: A Simple Guide

Want more people to actually read your blog instead of it sitting quietly on your website? LinkedIn might be the best place to make that happen, especially if you’re trying to reach professionals and decision-makers. But just dropping links on your profile and hoping for clicks won’t cut it.

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11th April 2025

Local SEO Blogging Made Simple: A Step-by-Step Guide for You

If you want more customers from your area, your blog can help you do exactly that. But it’s not just about writing whatever pops into your head. If you want your blog to work hard for your business, it needs to be built with local SEO in mind. This guide breaks it all down in plain English.

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9th April 2025

The Best Free & Paid SEO Tools for Business Blogging

If you're blogging for your business, you already know that writing good content isn't enough. People need to find your blog, and that's where SEO comes in. The right tools can help you show up in search results, bring more traffic to your site, and save you time while you're at it. Some even make it easier to plan content, track your progress, and fix what’s not working.

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8th April 2025

How to Make Old Blog Content Feel Brand New

You know that pile of older blog posts sitting on your site? The ones you haven’t touched in ages? They’re like that box of unused tools in your garage, still useful, but gathering dust. The good news is, with a little attention, those old posts can drive just as much (if not more) traffic than new content.

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7th April 2025

How to Structure a Blog Series That Makes Sense

Creating a blog series is a lot like writing a book with short chapters. Each part should stand on its own but also keep people turning the page. The goal? To make readers curious, invested, and excited for what’s next. Here’s how to make that happen without overthinking it.

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4th April 2025

Is Evergreen or Trending Content Better for SEO?

If your blog is the voice of your business, the type of content you publish is how it speaks. Some posts are like timeless advice from a wise friend — always useful, no matter when you hear them. Others are like someone telling you what’s happening right now, helping you stay in the loop. These two types of blog content — evergreen and trending — both have value. But choosing between them (or finding the right mix) can be confusing. Let’s clear that up.

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3rd April 2025

Your Blog Needs a Strategy—Here’s How to Create One

Running a business blog without a content calendar is like cooking without a recipe. You might throw in some ingredients and hope for the best, but the final dish could turn out bland, unbalanced, or even inedible. A content calendar gives your blog structure, helping you plan ahead, stay consistent, and create posts that actually support your business goals.

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2nd April 2025

The Complete Guide to Internal Links for Better Rankings

Internal linking is an essential part of SEO, helping both users and search engines move through a website efficiently. A structured approach improves rankings, increases traffic, and keeps visitors engaged longer.

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25th March 2025

Why & How to Outsource Blog Writing for Your Business

Running a business takes up a lot of time. Between keeping your clients happy and making sure everything runs smoothly, your blog probably ends up on the back burner. But here’s the thing: a well-kept blog can bring in new customers, build trust, and help your site show up on Google.

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23rd March 2025

One Blog, Many Uses: How to Repurpose Your Posts

Writing blog content takes time but that effort shouldn’t go to waste after you hit publish. Repurposing your blog posts helps you get more traffic, reach people across different platforms, and get more results without starting from zero every time.

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19th March 2025

Grow Your Business Faster: Outsource Your Blog for Better Results

Deciding whether to hire someone to write your business blog is a big choice. Some business owners like doing it all themselves to stay in full control, while others prefer to hand it off so it actually gets done. Both options have their pros and cons. Let’s go through them to help you figure out what fits your business best.

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17th March 2025

Want Better Blog Content? Here’s How to Hire the Right Writer

Hiring a skilled content writer is important for your business blog. The right writer can help attract readers, improve your search engine rankings, and build your brand.

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15th March 2025

What Happens When You Take Blogging Seriously? These 5 Businesses Found Out

If you’re asking yourself whether blogging can really help grow your business, you’re not alone.
Lots of business owners start a blog, get frustrated when things don’t move fast, and stop. But here’s the truth: blogging can work. You just have to stick with it and do it the right way.

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13th March 2025

How to Measure Your Blog’s ROI and Prove Its Value

Measuring the return on investment (ROI) of your business blog is crucial to understanding its impact and justifying the resources you put into it. Here’s a straightforward guide to help you measure your blog’s ROI.

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12th March 2025

Internal Linking Made Easy: A Beginner’s Guide to SEO Growth

Internal linking is one of the easiest ways to improve your blog’s performance. Yet, many business bloggers ignore it. Adding links between your posts not only keeps readers on your site longer but also helps search engines understand your content better.

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10th March 2025

SEO for Business Blogs: How to Get Found Online

These days, a business blog isn’t just nice to have. It’s something you really need. A blog that’s easy for people (and search engines) to find can bring more traffic to your site, help people trust your brand, and even lead to more sales.

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4th March 2025

Meta Descriptions That Work: 5 Copywriting Secrets You Need

Meta descriptions don’t get much attention in many SEO plans, but they’re more important than people think. A good meta description works like a short ad for your page. It helps someone choose your site over the others they see in search results.

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14th January 2025

How to Write Headlines That Drive More Business Blog Traffic

Imagine scrolling through your favorite blog or news app. What makes you stop? It’s usually the headline. That one line decides whether people click or keep scrolling.
If your headline doesn’t grab attention right away, even your best blog post might get ignored.

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12th January 2025

How to Write Irresistible Blogs for Your Ideal Clients

So, you're running a business and wondering if blogging is worth your time. Spoiler: it is. A blog can bring more people to your site, show that you know your stuff, and help potential clients trust you. But here’s the catch; just posting random stuff won’t work.