How to Drive More Traffic with a Winning Blog Strategy

If you’ve been following my blog, you know I like to write about things I’m figuring out myself. So when my best friend, who’s growing her business, asked, “How do I get more traffic to my blog?” I knew it was time to lay everything out clearly.

By the time you finish reading, you’ll have a simple plan to bring more people to your blog and get them to stick around.

1. Know who you're talking to before you write

Ask yourself:

• Who are you writing for? New business owners, fitness fans, anime lovers?
• What do they need help with? Instagram tips, better routines, how-to guides?
• What are they frustrated by? What do they keep searching for online?

If you can answer those, writing becomes easier and more helpful.

When your blog clearly shows how you can make someone’s life better, they’re more likely to read and share it. Keep it clear.

Try this: Use free tools like Google Trends or AnswerThePublic to see what people are already searching for. Then write posts that answer those questions.

Still wondering if blogging is even worth it? Here’s why it absolutely is.

2. Learn the basics of SEO (it's easier than it sounds)

SEO stands for “search engine optimization”, basically, helping Google figure out what your post is about so it can show it to the right people.

Here’s what to focus on:

• Keywords: These are simple phrases people search for. Add them naturally to your title, headings, and text. Need a deeper dive? This guide will help.
• Catchy titles: Instead of a boring headline, write one that makes someone want to click. Try these headline tips.
• Meta descriptions: Write a one-sentence teaser for your blog. It shows up on Google and helps people decide whether to click. Here’s how to write a good one.
• Links between your posts: Connect your blog posts with helpful links. It keeps people on your site longer. Learn how in this beginner-friendly guide.

Bonus: Want more ways to help your blog show up on search?

3. Make your blog easy to read

If your blog feels hard to read, people will click away. Fast.

Here’s how to keep them:

• Start with a story or example. It feels more real and helps people connect. Here’s how to do it well.
• Break things up. Use headings, bullet points, or even memes to make it skimmable.
• End with a call to action. Ask people to comment, subscribe, or share your post. And when they do? Reply. It shows you care.

If you’re running low on ideas, this list will get you going.

4. Don’t just hit “publish” and walk away

Posting your blog and then doing nothing is like throwing a party and not telling anyone.

Here’s how to get the word out:

• Share on social media. Use Instagram, Pinterest, LinkedIn, and even X (Twitter). Hashtags help new people find you. Try these two posts for help: Pinterest and LinkedIn.
• Email your readers. Don’t just say “New blog post.” Say something interesting that makes them click. Example: “Here’s what I learned after writing 10 blog posts.”
• Team up. Guest post on someone else’s blog, feature someone on yours, or promote each other’s stuff. This article shows you how to feature experts on your blog.
  
  

Want more tips? This guide is full of smart ways to get seen.

5. Avoid these mistakes that drive people away

These common slip-ups can cost you readers:

• Skipping analytics: You need to know what’s working and what’s not. Here’s how to track your blog’s results.
• Posting too little: Once a month won’t cut it. Aim for a consistent rhythm, even if it’s just once a week. Need help staying on track? Avoid these 11 blogging mistakes.
• Ignoring mobile: Most people read blogs on their phones. Make sure yours loads fast and looks good on small screens.

And if you’re feeling stuck, you can always repurpose older posts instead of starting from scratch.

6. Be real

People can tell when you're pretending. So don’t try to sound like someone you’re not. Talk like you would in real life. Share your thoughts, your humor, even the weird stuff because that’s what helps people trust you.

And don’t be afraid to test new things. Try writing in a different way, change up your headlines, or add videos. If something works, keep doing it. If it flops, that’s okay too.

Want to write posts your readers actually care about? Start here.

If you take anything from this, let it be this: blogging isn’t just about writing stuff. It’s about helping people, keeping things easy to understand, and giving them a reason to come back.

So, what’s the first thing you're going to try from this list?

And if you need help creating a blog plan that actually works, I’d love to help.
👉 Contact me here