Frosini Vasiadi

The Blog Post Recipe: Ingredients for Success

Let’s Talk About Your Blog Needs
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Evergreen trees under a bright daytime sky, symbolizing long-lasting blog content that stays relevant over time.

Is Evergreen or Trending Content Better for SEO?

If your blog is the voice of your business, the type of content you publish is how it speaks. Some posts are like timeless advice from a wise friend — always useful, no matter when you hear them. Others are like someone telling you what’s happening right now, helping you stay in the loop. These two types of blog content — evergreen and trending — both have value. But choosing between them (or finding the right mix) can be confusing. Let’s clear that up.
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A laptop on a glass-top table displaying business analytics and performance stats on the screen, representing data-driven blog strategy and content marketing success.

Why & How to Outsource Blog Writing for Your Business

Running a business is demanding, I know. Between managing clients, handling everyday operations, and making decisions, maintaining a blog often ends up at the bottom of the to-do list. Yet, a business blog can help build trust, attract potential customers, and improve search engine rankings. If you don’t have the time or writing isn’t your strength, outsourcing blog writing can be a smart decision.
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SEO in colorful alphabets representing search engine optimization for business blogs

SEO for Business Blogs: How to Get Found Online

In today's digital landscape, having a business blog isn't just a nice-to-have. It's a must-have. A well-optimized blog can drive traffic, increase your business’ visibility, and ultimately, increase sales. But how do you ensure your blog stands out in a sea of competitive blogs? In this post, we’ll walk through the essentials of Search Engine Optimization (SEO) for your business blog, making sure that you reach your target audience.
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Confident businesswoman holding a 'Like a Boss' mug, representing leadership, success, and the power of compelling content marketing.

Meta Descriptions That Work: 5 Copywriting Secrets You Need

Meta descriptions are often overlooked in SEO strategies, but they hold immense power in influencing click-through rates (CTR). A successful meta description can serve as a mini-advertisement, convincing users to click on your website instead of a competitor’s. So, let’s take a look at the strategies that make meta descriptions effective and at how you can optimize yours for better engagement and search performance.
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Business professionals shaking hands, symbolizing collaboration and growth through effective blog content

How to Write Irresistible Blogs for Your Ideal Clients

So, for you to be here, you probably run a business and you’re thinking about adding a blog to it to help you attract more customers. One of the most important things to keep in mind is that you have to target a specific audience. No, actually, scratch that, you need to target a specific person. A persona you’ve created that represents your ideal clients. Here’s how to do exactly that:
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Curious how I personally handle freelancing and blog-building behind the scenes? I write about that over on My Freelance Blog.

Check it out!