Frosini Vasiadi

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Explain What Matters. Reach Who Matters.


From lab protocols to blog posts, I create writing that connects science, health, and small business audiences.

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Hot Off the Digital Shelf

La Clara Coffee Roasters •

The World of Coffee Competitions Explained: From a coffee drinker's view

Before I started writing this blog post, I knew almost nothing about coffee competitions. I’ve always loved coffee, drinking it, finding new cafés, and chatting with baristas, but I had no idea there was such a dedicated, demanding world behind these events. The more I learned, the more impressed I became. These aren’t just occasions for showing off latte patterns or talking about tasting notes; they are serious, skill-driven gatherings that end up shaping t...
La Clara Coffee Roasters •

Infused Coffee or Co-Fermented Coffee: What You Need to Know

If you’ve ever seen "infused" or "co-fermented" on a bag of coffee, you might wonder what those terms mean and how they differ. These experimental methods are gaining attention, but the distinctions aren’t always clear. Let’s sort it out so you know what’s in your cup.
 
When people talk about infused coffee, they usually mean flavors added after processing but in the specialty coffee world, infusion often occurs at the green coffe...
La Clara Coffee Roasters •

Coffee Certifications: Ethics, Marketing, or Something In Between?

You’ve probably seen coffee labels boasting Fair Trade, Organic, or Rainforest Alliance certifications. These seals suggest ethical sourcing and sustainability, but do they actually improve the lives of coffee producers? With production costs rising and inflation affecting global markets, it’s time to take a closer look.
Certifications exist to ensure ethical trade, sustainable farming, and fair wages. Some of the most recognized on...
La Clara Coffee Roasters •

From Farm to Cup: Why Your Coffee Choices Can Change Lives

As many of us know, coffee isn't just a drink—it’s a way of life. And let’s be honest, it makes our days a little brighter. But what if your coffee habit could mean something more? We're probably thinking the same thing—specialty coffee. It’s not just a buzzword; behind every cup of high-quality coffee there is a story. One that begins on distant farms and ends with you, the consumer. As we’re traversing this story, there’s one thi...
LinkedIn •

Starting a Blog Writing Business: What I Wish I Knew

Give your prospects time to decide if they need your services. Keep that in mind when you first start, as you’ll need to have some backup money, unless you already have great connections or you’re extremely lucky, of course. I’ve had customers contact me more than 2 months after I sent them my first pitch. Clients you’ve pitched might consider your offer and answer your emails, but they rarely prioritize you.
Medium •

6 Unexpected Music Facts That Will Blow Your Mind

You hear the word musician. What pops into your head? Maybe it’s a girl at a piano, playing Mozart, an orchestra in a fancy hall, or Metallica rocking out to Enter Sandman in front of thousands of people. Whatever it is, music is music, and all musicians share some weird, quirky, and exciting experiences. Did you know some people see colors or taste flavors when they hear music? Or that your brain gives you a rush of feel-good chemicals when you finally nail that tricky part of a song? Music isn...
LinkedIn •

Boost your coffee brand with SEO-optimized, quality content

Behind this article, a coffee lover is hiding. You could even call me a caffeine addict. And I’m one of the 8,5 million people who, according to Kapa Research, enjoy at least one cup of coffee daily, in Greece. Worldwide, coffee is consumed daily by many more millions of people.

The coffee industry is booming, and standing out in a sea of coffee brands is extremely difficult. You can’t do that by just using fancy pics. That’s where words shine.
Medium •

Seven ways to enjoy solitude.

There is a misconception nowadays that loneliness is bad. I disagree. Solitude allows us to think clearly about what we want, what is going on in our lives, and where we are heading. What our dreams, goals, and wants are. Besides, alone time can also be very enjoyable.Our space is a very important part of our everyday life. And being able to decorate it and make the layout appealing will make you happy. Change the position of the furniture, paint the walls any color you like, and add your favori...
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Curious how I personally handle freelancing and blog-building behind the scenes? I write about that over on My Freelance Blog.

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