What Happens When You Take Blogging Seriously? These 5 Businesses Found Out

If you’re asking yourself whether blogging can really help grow your business, you’re not alone.

Lots of business owners start a blog, get frustrated when things don’t move fast, and stop. But here’s the truth: blogging can work. You just have to stick with it and do it the right way.

Let’s look at 5 businesses that used blogging to attract customers, grow trust, and sell more without being pushy.

1. Patagonia: Creating a Community Around a Cause

Who They Are:

Patagonia makes outdoor clothing, but they’re also known for caring deeply about the environment.

How Their Blog Helped Them Grow:

They don’t just talk about their products. Their blog is packed with stories about protecting nature, outdoor adventures, and real people doing amazing things. This connects with readers who also care about the planet.

What Happened Next:

• Their blog helped turn customers into loyal fans.
• They’ve built a brand that people feel proud to support.
• They’re now one of the most trusted names in eco-conscious business.

What You Can Do:

Share what your business stands for, not just what you sell. This kind of honest storytelling can build strong connections. Here’s how to use storytelling in your blog.

2. Glossier: Turning Blog Readers Into Buyers

Who They Are:

Glossier is a beauty brand that grew from a blog called Into The Gloss.

How Their Blog Helped Them Grow:

Before Glossier sold anything, founder Emily Weiss interviewed women about their beauty routines. Her blog attracted readers who wanted real, no-nonsense beauty advice. When Glossier finally launched, those same readers were ready to buy.

What Happened Next:

• The blog built trust with a loyal audience.
• Readers felt like the brand understood them.
• Glossier became a top beauty company with a strong fanbase.

What You Can Do:

You don’t need to wait to have a product. Start building your audience now. Need help? Try these blog content ideas.

3. HubSpot: Sharing Knowledge That Sells

Who They Are:

HubSpot offers tools for marketing, sales, and customer service.

How Their Blog Helped Them Grow:

They give away free advice on things like email marketing, SEO, and customer support. Their blog is like a free education center for business owners.

What Happened Next:

• They get millions of visits every month.
• Business owners trust them because they’ve already helped.
• Many of those visitors end up buying their software.

What You Can Do:

Share helpful, honest info that your audience actually wants. You’ll earn trust and customers. Want to write better for your ideal clients? Here's how.

4. Styling You: A Personal Blog That Turned Into a Brand

Who They Are:

Styling You began as a solo blog by Nikki Parkinson, focused on fashion and beauty tips.

How Their Blog Helped Them Grow:

Nikki wrote easy style tips and outfit inspiration that made her readers feel confident. Over time, she used her blog as the base to launch her own clothing line.

What Happened Next:

• She built a strong following.
• Her blog became a full business.
• She turned her personal blog into a fashion brand.

What You Can Do:

Show up regularly and give your readers something they care about. Over time, your blog can grow into something bigger. Here's how to get your blog noticed on Google.

5. Buffer: Helping First, Selling Later

Who They Are:

Buffer makes a tool that helps you schedule and plan your social media posts.

How Their Blog Helped Them Grow:

Instead of pushing their product, Buffer used their blog to share advice on marketing, social media, and business growth. Readers got real help without being sold to.

What Happened Next:

• Their blog brings in hundreds of thousands of visitors.
• Readers see how useful Buffer is and end up becoming customers.
• They’ve built a name as one of the best blogs in digital marketing.

What You Can Do:

Focus on helping your readers, not just selling. The sales will come naturally. Want more readers? Here's how to get more blog traffic.

What You Can Learn From These Businesses

Here’s the deal. Blogging works when you:

• Help first. Give your readers something useful before asking them to buy.
• Stick with it. Blogs don’t grow overnight. Keep writing and improving.
• Talk to your audience. Focus on what they care about, not just your product.
• Build a bigger picture. Think about how your blog fits into your brand and business.
• Show you're worth trusting. People want to buy from businesses that are helpful and honest.

Want to make your blog work harder for your business? Avoid these common blogging mistakes and set a smart plan. Here’s how to create a blog strategy.

FAQs About Blogging for Business

How long does it take to see results from blogging?

Blogging isn’t an overnight win but if you post consistently and focus on quality, you can start seeing more traffic, leads, or brand awareness in 3–6 months. Think of it like building a long-term asset for your business.

How often should I publish new blog posts?

It depends on your time and goals, but once a week is a solid starting point. Even once or twice a month can work if your posts are helpful, well-optimized, and written for the right audience.

What if I’m not a great writer?

You don’t need to be a writing pro to get results. Just focus on solving your audience’s problems. And if writing’s not your thing, you can hire the right writer to help you out.

Can blogging really bring in new customers?

Yes. If you answer the questions your audience is already Googling, offer useful tips, and build trust, blogging can absolutely lead to sales. Here’s more on how to make your blog bring in real money.

Is blogging still worth it with all the social media noise?

Definitely. Social posts fade fast, but blog posts stick around and keep working for you over time. A good blog can show up in search results for years, bringing in new visitors long after you hit publish. If you're still unsure, here are 10 strong reasons blogging for business is worth it.

Let’s grow your business through blogging.

If you’re ready to get serious about your blog and need help with strategy or writing, get in touch with me today.