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How to Make Your Business Blog Stand Out With Expert Voices

Bringing experts onto your blog through interviews or roundups is like inviting new voices to your table. They add variety, build credibility, and can get you shares from people with their own audiences. But if you want this to actually help your business blog, you need more than a list of questions. Υou need a simple plan.

Here’s your step-by-step guide to doing it right, from picking topics to turning responses into posts that your readers love (and that bring you results).

Why Use Interviews and Roundups on a Business Blog?

Think of expert content as a shortcut to trust. Instead of being the only one teaching, you create space for others to add their insights. This makes your blog feel more reliable, especially if your readers recognize the people you feature. It’s also a smart way to keep your content calendar full without starting from scratch every time.

If you’ve already tried 7 easy ways to generate content ideas, interviews are a natural next step. They also connect well with bigger strategies like why blogging for business is worth it and how to drive more traffic with a winning blog strategy.

Step 1: Pick the Right Topic

Before reaching out to anyone, figure out what you want to cover. Your topic should:

  • Fit your blog’s main theme
  • Solve a problem your readers have
  • Match your guests’ real experience

Example: If you’re a graphic designer running a business blog, don’t ask a UX pro about SEO trends. Instead, ask about design mistakes companies make on their websites.

You can even shape a whole blog series around expert interviews. That way, readers stick around longer and see your blog as a reliable source.

Step 2: Find the Right People

Good guests are:

  • Knowledgeable about the topic
  • Open to sharing clear, honest opinions
  • Active with their own audience (big or small)

Where to look:

  • LinkedIn or X (Twitter) for industry pros
  • Niche Facebook groups or forums
  • Podcasts in your field (check their past guests)
  • Your own network

When reaching out, keep your message short and personal. Say why you chose them. Avoid copy-paste emails. Τhey usually don’t work.

Pro tip: If you want to reach big names later, start small. Build a record of past interviews first. This shows credibility.

Step 3: Ask Questions That Get Real Answers

Your post will only be as strong as the questions you ask. Make them open-ended, specific, and useful.

Examples:

  • What’s one thing most business owners get wrong about [topic]?
  • How did you solve [specific challenge]?
  • What’s a common mistake you see in your work?
  • If you had to give just one piece of advice to beginners, what would it be?

Avoid yes/no questions. And don’t overwhelm them. 5 to 7 solid questions are usually enough.

Step 4: Make It Easy to Participate

Your guests are busy. Help them by giving clear instructions:

  • Deadline
  • Format (written, recorded, or live)
  • Length of answers
  • Whether you’ll edit or use their words directly

For roundups, a simple Google Form works wonders.

Step 5: Turn Responses Into a Strong Blog Post

Here’s where you make it shine. Don’t just paste quotes. Give the post a clear structure:

  • Short intro explaining the topic
  • Headshots and short bios (if possible)
  • Organize quotes under subheadings if it’s a roundup
  • Add your own comments where useful

Break it into skimmable chunks. Use bullets, short paragraphs, or pull quotes. And always link to your guests’ websites or socials. Τhis makes them more likely to share.

For better results, connect this post with others using internal links. This improves SEO and keeps readers on your site.

Step 6: Share It (and Let Them Share It Too)

Once it’s live, send your guests the link. Make it easy for them to promote:

  • Provide a short caption they can copy
  • Tag them in your social posts
  • Create simple visuals like quote graphics

You can also reuse the content:

  • Turn quotes into Instagram or LinkedIn posts
  • Add snippets into your email newsletter
  • Combine several interviews into an ebook

Check out how to repurpose your posts for more ideas.

What About SEO?

Expert interviews and roundups can help your blog rank better. To get SEO value, use relevant keywords in:

  • Title
  • Subheadings
  • Intro paragraph
  • Meta description

Make sure the post loads fast, works well on mobile, and links to related posts like, in my case, how to write irresistible blogs for your ideal clients or how to measure your blog’s ROI.

Example: How a Fitness Coach Could Use This

Say you’re a fitness coach. Instead of posting only your own advice, you invite three nutritionists and a physiotherapist. You ask them: “What’s the worst fitness myth you hear from clients?” Then, you publish: “4 Experts Share the Worst Health Advice They’ve Heard.”

That post is:

  • Shareable
  • Trustworthy
  • Useful to your audience

And you didn’t need expensive tools or a huge audience to make it happen, just a good angle and clear outreach.

Interviews and expert roundups are a practical way to create business blog content that people actually read and share. With a clear plan, you’ll find it easier to attract more guests over time.

And if it still feels like too much work, you don’t have to handle it alone.

Need Help Turning Interviews Into Blog Posts That Get Results?

I’m a freelance blog writer for businesses that want useful, search-friendly content that drives traffic and builds trust. If you’d like me to help turn expert input into blog posts that bring value to your business, get in touch.