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The Easy Way to Feature Experts on Your Blog

Interviews and expert roundups are like adding fresh voices to your blog table. They bring in new perspectives, help build authority, and can lead to shares from people with their own followings. But if you want this strategy to work for your business blog, you need more than just a few good questions. You need the right process.

Here’s your practical guide to getting it done, from finding the right experts to turning their insights into content that brings real results.

Why Use Interviews and Roundups in Your Blog?

Think of interviews and expert roundups as a shortcut to credibility. Instead of always being the one giving advice, you’re creating space for others to contribute. This not only adds variety but also builds trust with your readers, especially if they recognize the names you’re featuring.

Plus, it's a great way to fill your content calendar with fresh material. If you’ve already used tactics like these 7 easy ways to generate blog content, interviews can be a smart next step.

Step 1: Choose the Right Topic

Before you reach out to anyone, you need to decide what the interview or roundup is about.

Your topic should:

  • Fit your blog’s theme
  • Help your readers solve a problem
  • Be something your guests have real experience with

For example, if you’re a graphic designer with a business blog, don’t interview a UX expert about SEO trends. Instead, ask them about design mistakes businesses make when building websites.

You could even pull ideas from a blog series — structuring one around interviews can add depth and encourage readers to stick around longer.

Step 2: Find the Right People

You want guests who:

  • Know the topic well
  • Are willing to share honest opinions
  • Have some sort of audience (big or small)

Where to look:

  • LinkedIn or Twitter/X for professionals in your field
  • Facebook groups or forums
  • Podcasts in your niche (check who they’ve interviewed)
  • Your own network

When reaching out, keep your message short and personal. Mention why you picked them specifically. Avoid generic mass emails, they rarely work.

Tip: If you want high-profile guests, start with smaller names first. Build a portfolio of past interviews you can show off later.

Step 3: Ask Smart, Specific Questions

The quality of your post depends on the questions you ask. Make them open-ended, direct, and relevant. Avoid “What’s your story?” unless it ties clearly into the topic.

Try these types of questions instead:

  • What’s one thing most business owners get wrong about [topic]?
  • Can you walk me through how you handled [a specific challenge]?
  • What’s a common mistake you see in your line of work?
  • If you had to give just one piece of advice to someone starting out, what would it be?

Avoid yes/no questions. And don’t overload them. 5 to 7 strong questions is usually enough.

Step 4: Make Participation Easy

Send clear instructions:

  • Deadline
  • Format (written, recorded, or live)
  • How long their answers should be
  • Whether you’ll edit or use their quotes as-is

If you’re doing a roundup, you can even send a Google Form to make things smoother.

Step 5: Turn Responses Into a Strong Blog Post

Here’s where the magic happens. Don’t just copy/paste quotes. Build a clear structure:

  • Short intro explaining the topic and why it matters
  • Headshots and short bios (if possible)
  • Group quotes under subheadings if it’s a roundup
  • Add your own take between answers when needed

Make the article skimmable. Break it into chunks and use bullet points or pull quotes. And always link to the guest’s website or social profile. They’ll be more likely to share it.

For help with structure and SEO, this internal linking guide can help.

Step 6: Share It (and Let Them Share It, Too)

Send your guests the link when the post is live. Make it easy for them to promote by:

  • Sending a short social media caption they can copy
  • Tagging them when you post it
  • Creating a visual (like a quote card or graphic)

Interviews make great material for repurposing, too. You can:

  • Turn quotes into Instagram or LinkedIn posts
  • Use parts of the interview in your email newsletter
  • Combine several interviews into an ebook

Here’s how to repurpose content like a pro.

What About SEO?

Yes, interviews and roundups can help you show up in search results. Use relevant keywords in:

  • The title
  • Subheadings
  • Intro paragraph
  • Meta description

Also, make sure your post loads fast and works well on mobile. Add internal links to other helpful posts like how to write irresistible blogs for your ideal clients or how to measure your blog’s ROI.

Real-World Example

Imagine you’re a fitness coach. Instead of always sharing your own tips, you reach out to three nutritionists and a physiotherapist. You ask each of them about the biggest myths they hear from clients. Then you put their answers into a blog post titled: "4 Experts Share the Worst Health Advice They’ve Heard".

Now, you’ve got a post that’s:

  • Shareable
  • Credible
  • Useful to your audience

You don’t need fancy tools or a huge audience to start interviewing experts. You just need a smart angle, a bit of outreach, and clear questions.

Once you’ve published a few, you’ll find it easier to attract more guests. And if it all still sounds like too much, you don’t have to do it alone.

Need Help Turning Interviews Into Killer Blog Posts?

I'm a freelance blog writer for businesses that want useful, search-friendly content that actually gets read. If you'd like me to help you turn expert input into blog posts that bring value to your business, get in touch.