← Back Published on 19th March 2025

Grow Your Business Faster: Outsource Your Blog for Better Results

Deciding whether to hire someone to write your business blog is a big choice. Some business owners like doing it all themselves to stay in full control, while others prefer to hand it off so it actually gets done. Both options have their pros and cons. Let’s go through them to help you figure out what fits your business best.

Why Outsourcing Might Be the Right Move

1. You save time.

Running a business takes a lot out of you. If blogging keeps slipping down your list, you’re not alone. Quality posts take hours to plan, write, edit, and make sure they actually help your business. Handing off this job to a skilled writer lets you stay focused on what you do best.

2. You get professional writing that works.

A strong blog post doesn’t just sound nice, it also needs to keep readers interested, be easy to read, and help people find you on Google. If writing or SEO isn’t your thing, a writer who knows what they’re doing can really help your blog perform better. For example, they know how to write headlines that pull readers in, how to use internal links the right way, and how to structure content that works.

3. Your blog stays active.

Let’s be honest: a blog with no recent updates makes your business look like it’s on pause. Regular posts help build trust, drive traffic, and show that you’re still around. When you outsource, you get that steady stream of content without having to stay up late writing it yourself.

Want to see more reasons why blogging matters? Check out Why Is Blogging for Business Worth It?

What Can Go Wrong with Outsourcing?

1. It costs money.

Hiring a good writer isn’t cheap, and if your budget is tight, it might feel like a stretch. Some people go for the lowest price, but that can backfire. Low-cost writers may rush through posts, skip research, or use AI tools without checking for mistakes. That kind of content can turn readers away fast.

Not sure what to avoid? Here's a useful read: 11 Business Blog Mistakes You Must Stop Right Now

2. It’s hard to get the tone just right.

You know your business better than anyone. A new writer needs time to understand how you speak and what your audience likes. That’s why it’s helpful to work with someone who asks questions, listens to your feedback, and cares about your message. If you’re not sure how to find the right fit, this guide on hiring the right writer can help.

3. You still need to check the work.

Even great writers need direction. If you don’t give clear instructions, or if you’re too hands-off, you might end up editing the post yourself. To avoid wasting time, make sure to agree on goals, tone, and topics before work starts. Having a simple blog plan helps a lot. You can learn more about that in Your Blog Needs a Strategy—Here’s How to Create One.

So, Should You Outsource?

That depends on what you want from your blog, how much time you have, and what you’re comfortable spending. If you enjoy writing and can keep up with it, doing it yourself works just fine. But if blog writing always falls to the bottom of your list, or if you want better results, bringing in help can take a lot of pressure off your shoulders.

Whether you do it yourself or hire a writer, make sure your blog has a clear plan. A blog isn’t just a bunch of random posts. When done right, it brings in visitors, shows your expertise, and helps your business grow.

You might also want to read:

Want Your Business Blog Done for You?

If you want blog posts that sound like you, help grow your business, and don’t take hours of your time, I can help. I write clear, easy-to-read content that keeps your audience interested and makes your business look good online.

Let’s work together to get your blog working for you.