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How to Make People Click Your Blog Links on LinkedIn

Want more people to read your blog instead of it collecting digital dust?

LinkedIn can help you reach the right crowd, especially professionals, clients, and decision-makers. But just dropping links in your feed and hoping for clicks doesn’t work.

Here’s a clear, easy-to-follow plan for using LinkedIn to get real blog traffic and turn casual scrollers into loyal readers.

1. Know Exactly Who You’re Writing For

Before you post anything, figure out exactly who you want to reach. It’s like cooking for guests. Υou have to know if they prefer pizza or salad before you start.

Ask yourself:

  • Who do I want as readers? Small business owners? HR managers? Fitness coaches?
  • What problems do they face daily?
  • Which blog topics would actually help them?

Example: If you’re a financial advisor who wants restaurant owners as clients, skip the generic “tax tips” post. Instead, write something like “5 Tax Mistakes Restaurant Owners Make (and How to Avoid Them)”.

Stuck for ideas? Try these 7 easy ways to generate content ideas for business blogs.

2. Share Snippets Instead of Just Links

LinkedIn users are there to learn, not be sold to. Posting a plain link often gets ignored. Instead:

  • Share a short, engaging section from your blog
  • Add your personal take or a quick story
  • End with a question to spark comments
  • Put the blog link in the first comment or at the end of your post

You can post your entire blog as a LinkedIn article sometimes, but save that for posts you know will perform well.

If you want to make your posts more shareable, read Writing Blog Posts That People Love to Share.

3. Post from Your Personal Profile for More Reach

Your company page is useful, but your personal profile usually gets more attention. People connect with people.

Here’s what to do:

  • Post blog links from your own profile
  • Ask teammates or colleagues to comment or react
  • Add your blog link in your LinkedIn “Featured” section

Even a simple caption like, “I wrote this to help small businesses get more from their blogs. I hope it helps!” often works better than a formal promo.

For a full guide on making your blog work for your business, check Why Is Blogging for Business Worth It? 10 Strong Reasons.

4. Post When People Are Actually Online

Your post can be amazing, but it won’t work if no one sees it.

Test these time slots:

  • Tuesday–Thursday
  • 8:30–10:00 AM or 1:00–3:00 PM

Use LinkedIn’s analytics to see which days and times bring you the most clicks. Over time, you’ll find your personal “sweet spot.”

5. Make Your Posts Easy to Read

People scroll quickly on LinkedIn. To keep them from skipping your post:

  • Use short sentences
  • Break text into small paragraphs
  • Use emojis if they make the point clearer (but don’t go overboard)
  • Use bullet points and numbered lists for quick tips

Think of it like a chat over coffee, not a formal report.

If you’re not sure how to write in a way that hooks readers, see How to Write Irresistible Blogs for Your Ideal Clients.

6. Focus on Helping First — Selling Later

Your blog should solve problems and answer questions. When you share on LinkedIn, lead with the value.

Example for a fitness coach:

"Most clients think soreness = a great workout. But it can mean you’re overdoing it. Here’s what to watch for and how to recover smarter."

[Blog link here]

Once readers trust you, they’ll check your profile, follow you, or send a message. No hard sell needed.

7. Use LinkedIn’s Features to Get Seen More

  • Company Page: Post updates with short captions and a link
  • Showcase Pages: Great for targeting different customer groups
  • LinkedIn Groups: Share your blog in industry-specific groups (helpful posts only, no spam)
  • Hashtags: Add 3–5 relevant hashtags to each post
  • LinkedIn Newsletter: If available, add your blogs there too

8. Mix in Other Promotion Channels

Don’t rely only on LinkedIn. You can:

  • Add blog links to your email signature
  • Mention your blog in your email newsletter
  • Include it in thank-you emails after someone downloads a free resource
  • Share your LinkedIn post on Facebook, X (Twitter), or Instagram

If you want to get even more traffic from your blog, read How to Drive More Traffic with a Winning Blog Strategy.

9. Share the Same Blog More Than Once

Most people won’t see your post the first time. Share it again with a new hook:

  • Week 1: Share an interesting stat from the blog
  • Week 2: Share a quick story related to it
  • Week 3: Share a single tip from it

This way you reach new people without sounding repetitive.

10. Use Data to Post Smarter

Check LinkedIn analytics for:

  • Impressions
  • Clicks
  • Comments and reactions

Spot which posts get the most attention and create more like them. If something doesn’t do well, change the headline or image and try again.

Need better headlines? Try How to Write Headlines That Drive More Business Blog Traffic.

11. Play the Long Game

Getting steady blog traffic from LinkedIn takes consistency. Keep posting useful content, and over time, people will keep coming back.

Remember: your blog can also keep working for you through search engines. If you want to rank higher, check SEO for Business Blogs: How to Get Found Online.

Bottom Line: Consistency Beats Perfection

Regular, helpful posts bring more readers than waiting for the “perfect” post. Even a few clicks a day add up and those readers could be your next customers.

Want blog posts worth sharing on LinkedIn?

I’m a freelance copywriter who helps businesses write content that attracts the right people and keeps them coming back. Let’s talk.