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Get More Blog Readers with LinkedIn: A Simple Guide

Want more people to actually read your blog instead of it sitting quietly on your website? LinkedIn might be the best place to make that happen, especially if you’re trying to reach professionals and decision-makers. But just dropping links on your profile and hoping for clicks won’t cut it.

In this guide, you’ll learn how to use LinkedIn to get real attention on your blog. These are practical steps, not fluffy theories. So, let's get into it.

1. Know Who You’re Talking To

Before anything else, figure out who you’re writing for. It’s like preparing a meal. You need to know if your guest is a vegan or a meat lover.

Ask yourself:

  • Who are my ideal readers? Business owners? HR managers? Personal trainers?
  • What problems are they dealing with at work?
  • What kinds of blog topics would actually help them?

For example, if you’re a financial advisor targeting restaurant owners, don’t write about generic tax tips. Instead, go for something like: “5 Tax Mistakes Restaurant Owners Make (And How to Avoid Them).”

📌 Need content ideas that speak directly to your audience? Check out these 7 simple ways to come up with blog ideas.

2. Post Natively on LinkedIn (But Not Everything)

LinkedIn isn’t a place where people want to be sold to. They want to learn something that helps them work smarter. Share your blog content in a way that makes people curious enough to click.

Here’s what you can do:

  • Share a short version or snippet of your blog post directly in a LinkedIn post.
  • Add a quick personal take or observation.
  • End with a question to spark comments.
  • Drop the blog link in the first comment or at the end of the post.

You can also republish full posts as LinkedIn articles now and then, but not every single time. Save those for pieces you know will really land well.

3. Use Your Personal Profile (Not Just Your Company Page)

People connect with people. Your company page is helpful, but it often doesn’t get the same reach as your personal profile. So:

✅ Share your blog post through your own profile
✅ Ask your team or coworkers to engage with it
✅ Include the link in your LinkedIn bio or featured section

Your personal voice will go a long way. Even something simple like, “Wrote this to help small businesses get more out of their blogs, hope it’s useful!” can get more clicks than a dry promo.

4. Get Your Timing Right

Posting when your audience is actually on LinkedIn helps a lot.

Best times (generally):

  • Tuesday to Thursday
  • Between 8:30 AM–10:00 AM or 1:00 PM–3:00 PM

Of course, try different days and times to see what works best for you. Use your LinkedIn post stats to spot patterns.

5. Make Your Posts Easy to Read

People scroll quickly. Make your LinkedIn content clear and digestible:

  • Use line breaks. A wall of text is a scroll-past.
  • Keep sentences short.
  • Add emojis (sparingly) if they help the message pop.
  • Use bullet points or numbered lists when explaining things.

Think of it like a coffee chat, not a lecture.

6. Use Your Blog to Help First, Sell Later

Write blog posts that solve problems or answer real questions. Then, when you share them, highlight that value.

💡 Example: If you’re a fitness coach writing about muscle recovery, your LinkedIn post could be:

“Most of my clients think soreness = a good workout. But it can also mean you’re overdoing it. Here’s what to watch for and how to recover smarter.”

[Blog link]

Avoid pushing your services hard right away. The right people will follow or message you once they trust you know your stuff.

Need help with writing helpful posts? Here’s a simple guide to writing blogs your ideal clients actually want to read.

7. Use LinkedIn Features That Help Visibility

Here’s how to make the platform work for you:

  • LinkedIn Company Page: Post blog updates regularly. Add a short, catchy caption with a link.
  • Showcase Pages: Use these if you have different customer segments.
  • LinkedIn Groups: Share your blog in relevant industry groups, but be helpful, not spammy.
  • Hashtags: Add 3–5 relevant hashtags per post. Avoid going overboard.
  • Newsletters: If you’re approved for LinkedIn Newsletters, include your blogs in them.

8. Don’t Forget Email & Cross-Promotion

LinkedIn’s great, but don’t rely on just one channel.

You can:

  • Add your blog links to your email signature.
  • Mention your latest blog in your newsletter.
  • Use thank-you emails (after someone downloads a lead magnet) to invite them to your blog.
  • Promote your LinkedIn posts on other platforms like Facebook or Twitter.

Treat your blog like a new product you’re proud of. You wouldn’t put out a new smoothie flavor and forget to tell your customers about it.

9. Post More Than Once (Without Being Annoying)

Most people won’t see your post the first time. It’s fine to share the same blog post multiple times, with slightly different intros or angles.

One week, you can focus on a stat from the blog.
The next, tell a quick story related to it.
Another time, pull out a quote or tip.

You’re not repeating yourself. You’re reaching more people.

10. Use Data to Make Better Decisions

Check what’s working. LinkedIn tells you:

  • Impressions
  • Clicks
  • Reactions and comments

See which posts are doing well. Double down on those topics or post styles. And don’t be afraid to tweak headlines or visuals to try again if something flops.

Want to write better headlines? This post will help you write blog headlines that get clicks.

11. Think Long-Term

Building traffic from LinkedIn isn’t a one-time task. It’s more like building a trail. The more consistently you show up with helpful content, the easier it is for people to follow you back to your blog.

Also, blogs take time to rank in search engines too. If you want to make sure your content keeps working behind the scenes, check out this guide on how to get found online.

Consistency Beats Perfection

It’s better to share regularly than to aim for one “perfect” post once in a while. Even if a post gets only a few clicks, that’s a few more than nothing. It adds up.

🎯 Need help writing blog posts that are actually worth sharing on LinkedIn?

I’m a freelance copywriter who helps business owners create blog content that attracts the right people and keeps them coming back. Let’s talk. Your blog can absolutely work harder for your business.