A Practical Guide to Pinterest for Business Blogging

If you're a business owner looking to bring more visitors to your blog, Pinterest can be a powerful tool. With its visual appeal and search engine capabilities, Pinterest helps users discover new content daily. This guide will walk you through using Pinterest to increase your blog traffic effectively.

Why Pinterest Matters for Your Business

Pinterest isn't just for recipes or DIY projects; it's a platform where users actively seek ideas and solutions. With over 465 million monthly users, many of whom have significant purchasing power, Pinterest offers an opportunity to connect with potential customers who are already interested in what you offer. If you're not using it yet, you're likely missing out on people actively searching for what your business shares in its blog.

Not convinced blogging even matters? Here’s why blogging for business is absolutely worth it.

Step 1: Set Up a Pinterest Business Account

Start by creating a Pinterest Business account. This gives you access to analytics, advertising options, and other features tailored for businesses. After setting up, claim your website to track how your content performs on the platform.

If you already have a blog and you're wondering how to measure whether Pinterest is actually helping, check out this post on how to measure your blog’s ROI.

Step 2: Optimize Your Profile

Your profile should clearly represent your brand. Use a recognizable profile picture, write a concise bio with relevant keywords, and include a link to your blog. This helps users understand who you are and what you offer. To take it even further, apply your overall blog strategy to what you share on Pinterest.

Step 3: Create Relevant Boards

Organize your content by creating boards that align with your blog topics. For example, if you run a fitness business, you might have boards like "Healthy Recipes" or "Workout Tips." Use clear, keyword-rich titles and descriptions to make your boards easily discoverable.

Struggling with blog topics that fit into boards? These 7 easy ways to generate blog content ideas can help you stay consistent with content that fits your audience.

Step 4: Design Eye-Catching Pins

Each blog post should have multiple pins with different designs and headlines. Use high-quality images, readable fonts, and compelling titles to attract attention. Think of your pins as storefront displays—they should make people want to walk in and learn more.

This works best when your posts are built to attract the right audience. Learn how to write irresistible blogs for your ideal clients to keep readers engaged once they arrive.

Step 5: Use Keywords Strategically

Pinterest functions like a search engine, so incorporating relevant keywords into your pin titles and descriptions is crucial. Research what terms your target audience is searching for and include them naturally in your content. Also, don’t forget to optimize your meta descriptions so your blog previews on Pinterest and Google actually get clicked.

Step 6: Pin Consistently

Regular activity on Pinterest keeps your content in front of users. Aim to pin daily, mixing your content with others' to provide value. Consistency helps build your presence and increases the chances of your pins being seen.

Just like blogging, success on Pinterest is about showing up regularly and delivering value over time. Need help doing that with your content? Outsourcing your blog can save you hours.

Step 7: Utilize Scheduling Tools

Managing Pinterest manually can be time-consuming. Tools like Tailwind or Buffer allow you to schedule pins in advance, ensuring a steady flow of content without daily effort. You can schedule blog posts, too, when you’re managing a long-term strategy. Learn how to repurpose blog posts so you always have something worth pinning.

Step 8: Monitor Performance

Use Pinterest Analytics to track which pins and boards are driving traffic. Understanding what works allows you to improve your results over time. Just like you would track your blog’s performance with tools from this list of the best free and paid SEO tools, tracking Pinterest is all about learning and tweaking.

Real-World Analogy

Think of Pinterest as a digital magazine stand. Each pin is a magazine cover trying to grab someone's attention. Your job is to create covers that make them want to flip the pages—your blog.

Extra Tips to Make It Work for You

• Add a "Pin It" Button: Make it easy for your readers to save and share your content.
• Use Rich Pins: These automatically sync your blog's title, description, and URL.
• Engage with Others: Re-pin, comment, and follow relevant accounts to build presence.

And just like you organize your blog with smart internal linking, use Pinterest boards the same way. Think of them as your blog's visual filing cabinet.

Ready to Grow Your Blog Traffic?

If you're ready to use Pinterest to bring in more blog readers, you're already ahead of many business owners. But great content is what keeps those visitors around.

Need blog posts that turn readers into paying clients?

I’m a freelance copywriter who writes content that’s made to perform. Clear, engaging, and written to connect with the people your business needs most. Let’s talk about how to grow your business through blogging that actually works.