Pinterest Hacks for Business Blogs: Easy Ways to Get More Readers

If you run a blog for your business and want more readers, Pinterest is one of the easiest platforms to use. Unlike social media where posts fade quickly, Pinterest works more like a search engine. People come here looking for ideas, advice, and solutions every day. When you set it up right, your blog can get steady traffic for months, even years.

This guide walks you through how to use Pinterest to pull in new readers and keep them coming back.

Why Pinterest Works for Business Blogs

Pinterest isn’t just for recipes or DIY hacks. It has over 465 million monthly users, and many of them are ready to buy. They’re not just scrolling aimlessly; they’re searching for answers. That makes it a good place for your business blog, because your posts can reach people who are already interested in what you share.

And if you’re wondering whether blogging itself is worth your time, check out my post on why blogging for business is worth it.

Step 1: Create a Pinterest Business Account

Sign up for a Pinterest Business account. It’s free and gives you tools like analytics and ad options. After that, claim your website so you can track which pins bring people to your blog.

If you want to make sure Pinterest is actually helping, here’s how to measure your blog’s ROI.

Step 2: Make Your Profile Clear

Your profile should look like your brand. Use:

• A profile photo people recognize
• A short bio with keywords
• A link to your blog

Think of your Pinterest profile as an extension of your blog. If you already have a blog strategy in place, apply it here too.

Step 3: Create Boards That Fit Your Topics

Boards are like folders where your pins live. Make boards around your blog’s main topics. If you’re in the fitness space, you could create boards such as “Quick Workouts” or “Healthy Meals.”

Use clear titles and add keywords so people can actually find them. Not sure what blog topics fit well into boards? These 7 easy ways to generate blog ideas can help.

Step 4: Design Pins That Catch Attention

Each blog post should have multiple pin designs. Use:

• High-quality images
• Easy-to-read fonts
• Short but strong headlines

Pins work like store windows. The better they look, the more likely people are to stop and click. When they do, make sure your blog keeps them interested. Here’s how to write irresistible blogs for your ideal clients.

Step 5: Use Keywords the Smart Way

Pinterest works like Google. You need keywords in your pin titles and descriptions. Do some keyword research to see what your audience types in, and add those naturally.

And don’t forget your meta descriptions. A strong description can help both your Pinterest pins and Google results. Here are 5 secrets for writing meta descriptions that work.

Step 6: Pin Every Day

Consistency matters. You don’t need to spend hours on it, but aim to pin daily. Mix your content with others’ content to keep your boards useful and active.

The same principle applies to blogging: showing up regularly brings long-term growth. If you’re struggling to keep up, outsourcing your blog might save you hours each week.

Step 7: Save Time With Scheduling Tools

Manually pinning every day takes time. Tools like Tailwind or Buffer let you schedule pins ahead of time. This way, your boards stay active even when you’re busy.

The same works for your blog. You can plan posts in advance and repurpose your blog content into pins, emails, or social updates.

Step 8: Track Your Results

Use Pinterest Analytics to see which pins bring the most traffic. Double down on what works, and change what doesn’t.

This is the same process you use to track blog performance. Tools like these free and paid SEO tools can show you what’s driving results.

Think of Pinterest Like a Magazine Stand

Each pin is a magazine cover. Your job is to design covers that make people curious enough to flip inside and that’s where your blog delivers the value.

Extra Tips That Make a Difference

• Add a “Pin It” button so readers can save your posts in one click
• Use Rich Pins to automatically pull your blog title and link
• Engage with others by re-pinning, commenting, and following accounts in your space

Just like smart internal linking on your blog, organize your boards so users can move easily from one idea to another.

Ready to Grow Your Blog Traffic?

Pinterest won’t replace your blog, but it can send you a steady flow of new readers. The real win happens when those readers stick around, trust your content, and turn into clients.

If you’d like blog posts that attract and convert, I can help. I write content that’s clear, engaging, and built to bring in the clients your business needs.