11 Business Blog Mistakes You Must Stop Right Now

Ok, that’s not exactly a blog post. It’s more of a pep talk to myself. You see, I’m trying to advance my own blog here, and I’m guilty of almost all of those mistakes. So, if I’m learning about what not to do, why shouldn’t you also learn alongside me?

Without further ado, here are 11 blog mistakes you should probably - no, scratch that, you should certainly - avoid.

1. You Post Whenever You Feel Like It (Instead of Sticking to a Schedule)

Ever been ghosted? Not fun, right? Well, that’s exactly what happens when you post sporadically. Readers check in expecting new content, and when they don’t find it, they move on. And if you’re flooding them with posts one month and vanishing the next, that’s just as bad.

Fix It:

• Set a realistic posting schedule (weekly, bi-weekly, etc.) and commit to it.
• Use a content calendar to plan topics ahead of time. Need help coming up with ideas? Here are 7 easy ways to generate blog content.

2. You Have No Clear Content Strategy

It’s tempting to write about everything you know, but a scattered approach only confuses your readers (and Google). Imagine being at a party and jumping between 10 different conversations. It’s exhausting for everyone.

Fix It:

• Know who you’re writing for and what they need help with.
• Define your blog’s goals—do you want more website traffic? More leads? Then create posts that support those goals.
• Need a strategy blueprint? This guide will show you how to build a winning blog strategy.

3. You Skip Keyword Research

Writing without considering keywords is like performing on a stage with no audience. If people can’t find your blog, they won’t read it.

Fix It:

• Use tools like Google Keyword Planner or Ahrefs to find what people are actually searching for.
• Focus on long-tail keywords (specific phrases rather than one-word terms).
• Learn more about SEO for business blogs and how to get found online.

4. You Ignore Your Blog’s Performance

If you’re not tracking your blog’s success, you’re driving blind. Some posts might be bringing in loads of traffic, while others fall flat. But you won’t know unless you check.

Fix It:

• Use Google Analytics to monitor page views, reader behavior, and conversions.
• Double down on what works and tweak what doesn’t.
• Want to measure your blog’s impact? Here’s how to prove its value.

5. Your Blog Lacks Personality

Ever read a blog and thought, Wow, this could be written by anyone? That’s a problem. People connect with personalities, not bland content.

Fix It:

• Be yourself. Whether you’re funny, straightforward, or opinionated, let that shine through.
• Stay consistent with your tone across all your posts.
• Storytelling can help you build a stronger brand voice. Here’s how.

6. You Don’t Ask Readers to Take Action

Your blog is great, but are you guiding readers on what to do next? If not, you’re missing out.

Fix It:

• Use strong calls-to-action (CTAs) like Download this guide or Sign up today.
• Make your CTAs clear, short, and compelling.

7. Your Blog Isn’t Mobile-Friendly

Over half of all web traffic comes from mobile users. If your blog is a pain to read on a phone, people will leave.

Fix It:

• Make sure your website is mobile-responsive.
• Optimize images and improve page load times.

8. You’re Not Linking to Your Other Content

Internal links keep readers on your site longer and help search engines understand your blog better.

Fix It:

• Link relevant posts together naturally.
• Instead of saying click here, use descriptive anchor text.
• Need a crash course on internal linking? Check this out.

9. You Don’t Offer Free Resources (Lead Magnets)

People love freebies. A simple checklist, template, or eBook can turn casual readers into email subscribers.

Fix It:

• Create a helpful resource (like a cheat sheet or guide).
• Offer it in exchange for an email signup.

10. You’re Not Promoting Your Blog

Great content won’t get found if you don’t share it. Relying on Google alone isn’t enough.

Fix It:

• Share your posts across LinkedIn, Twitter, and Pinterest.
• Use email marketing to reach your subscribers.
• Consider paid ads if you have the budget.

11. You’re Not Repurposing Your Content

Writing a blog and leaving it at that? You’re working harder than you need to.

Fix It:

• Turn your blog posts into social media snippets, infographics, or videos.
• Break long posts into smaller pieces for different platforms.
• Here’s how to repurpose your blog content effectively.

Improving your blog doesn’t have to be overwhelming. Start small. Fix your posting schedule, add a CTA, or link your posts together. Even tiny changes can make a big difference in your traffic and engagement.

Need help fine-tuning your content strategy? Let’s chat!