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11 Business Blog Mistakes You Must Stop Right Now

Ok, that’s not exactly a blog post. It’s more of a pep talk to myself. You see, I’m trying to advance my own blog here, and I’m guilty of almost all of those mistakes. So, if I’m learning about what not to do, why shouldn’t you also learn alongside me?

Without further ado, here are 11 blog mistakes you should probably - no, scratch that, you should certainly - avoid.


1. You post inconsistently

Do you like being ghosted? Yeah, I guessed not. Your readers are waiting for something from you. And that’s a new and interesting post. Don’t disappoint them. Oh, and don’t be like a crazy lover, offering more than five blog posts in one month and then disappearing for the next three. Crazy lovers get dumped.

Fix It:

  • Set a schedule and stick to it. Weekly? Bi-weekly? Pick what works for you and be consistent.
  • Use a content calendar to plan ahead and avoid last-minute scrambles. And if you’re like me, maybe create day-to-day targets like writing for one hour or writing a page’s worth every day.

2. Your content strategy is non-existent

I get it. There are so many things you want to talk about! Plus, getting all these experiences and knowledge was hard. Why not showcase it to others? You can be helpful! Really!

Nope! Imagine you are at a garden party, surrounded by, let’s say, ten people. You try to keep an active conversation with all of them at the same time. So, you say something to one of them, then turn around and continue a different conversation with another while the first is still waiting for your response. Then, you keep taking turns speaking to all those around you. Does it look like a fun conversation? I’d certainly leave. Why not just focus on one guest and try to be as interesting and helpful as possible for just this one person? As soon as you’ve established a relationship with him or her, you can keep socializing with others in the room. Not to mention that you’re also wasting your own time and energy.

Fix It:

  • Know your audience. What are they into? What problems can you help them solve?
  • Define clear goals. These could be increasing traffic to your website, more engagement, etc. Then choose subjects that will help you reach those goals.

3. Who needs keyword research? So, you skip it

Writing without considering keywords is like singing a song no one knows exists. If people can’t find your blog, what’s the point? I admit it’s not easy though. You’ll also have to do a bit of research on keyword research, pun intended. You need to strike a balance. Avoid using keywords so obscure that no one searches for them, but also don’t use those very popular ones that will make it impossible for you to rank.

Fix It:

  • Use tools like Google Keyword Planner or Ahrefs to find terms your audience is searching for.
  • Focus on long-tail keywords (those specific phrases people actually type into search bars).

4. You ignore analytics

So, you like driving blindfolded? I guess not. But putting content out to the world without looking at what works best is exactly like doing that. You don’t actually hit anyone or anything, but it’s a slow, torturing way to kill your blog. And let me tell you, I’ve gotten traffic from blog posts I would never imagine would get that much traffic. Which, by the way, brings us back to number 2. Know your audience!

Fix It:

  • Track page views, time spent on pages, and conversion rates.
  • Use Google Analytics to figure out what’s resonating with your audience.

5. You don’t have a brand voice. Yet.

I’m guilty, guilty, guilty!

Ever read a blog and thought, “This could be written by anyone”? Me too. One of mine is like that, actually. Because I thought more people would resonate with a generic voice. Guess what? I was wrong. Now, I need to go back and change it. Because people don’t have personal relationships with robots. And I’m not a robot anyway. I’m a person, and a talkative one at that. And you are a person too. So, your brand should also feel like a person. You know… With a distinct personality, opinions, faults, etc… Be you.

Fix It:

  • Define your brand’s personality. Are you funny? Informative? Edgy?
  • Stay consistent across all your posts so readers know it’s you.

6. CTAs? What?

Because who needs a call-to-action anyway? Your readers will just be dazzled by your personality and wit, and they're gonna get trampled over who gets to work with you first.

Nope. As weird as it sounds, you have to ask for what you want. Don’t say “Leave a comment”. Say something that will make your readers want to act.

Fix It:

  • Use action words like “Download Now” or “Sign Up Today.”
  • Keep them short and sweet but super clear about the value readers will get.

7. You forget many people read on mobile devices

Actually, more than half of web traffic comes from phones. If your blog’s a pain to read on mobile, readers will turn to another blog for help. Enough said.


Fix It:

  • Make sure your site is mobile-friendly with responsive design.
  • Compress images and improve load times; aim for under 3 seconds.

8. Poor internal linking

Internal links are like signposts on your site. If you’re not using them, your readers (and search engines) might get lost.

Fix It:

  • Link related posts to each other.
  • When you add hyperlinks, don’t put them in phrases like “click here”. Use descriptive phrases. It makes better sense for your reader and for SEO.

9. You don’t have lead magnets. Yet.

I’m mostly talking to myself here, but you should also listen. Lead magnets (like free checklists or eBooks) turn casual readers into subscribers. Subscribers give you a direct way to stay in touch, build trust, share stuff they actually want, and turn them into buyers without relying on random social media or search results.

Fix It:

  • Create something valuable and easy to consume. Think templates, cheat sheets, or short guides.
  • Use email signups to deliver them and build your list.

10. You don’t promote your content

“If you build it, they will come” doesn’t work well for blogs. You need to promote your posts.

Fix It:

  • Share posts across social media, email newsletters, and LinkedIn groups. Also, utilize Pinterest.
  • Use paid ads to boost visibility if you’ve got the budget.

11. You don’t repurpose

If you’re writing a blog post and calling it a day, you’re missing out. One piece of content can work overtime in multiple formats.

Fix It:

  • Turn blog posts into social media posts, infographics, or videos.
  • Break down long posts into bite-sized chunks for different platforms.

That’s admittedly a lot. And there’s not enough time, I know. But fixing even a couple of these mistakes will make a huge difference in your traffic and engagement. Start with something simple, like adding internal links or scheduling your posts. Success is just around the corner…

If you still need help, get in touch to learn more about how I can help with content strategy and execution for your brand!

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